How to make money from social media 2021
Research has shown that the average person spends around two hours a day on social media – but if you’re a social media addict you’ll likely spend much more!
How about you use all that dedication to scrolling to actually make some money? Social media is quite a lucrative business if you know how to play it right and you’re prepared to put in the effort.
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In fact, according to Instagram influencer app Takumi, with just 1,000 followers you could be making $4,160 a year by posting twice a week.
Do you need lots of followers to make money from social media?
The answer to this is both yes and no.
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No, A lot of people assume you need hundreds of thousands of followers to be able to make any money on social media. This simply isn’t true.
Brands are increasingly seeking quality over quantity – this means they would rather pay for a smaller audience of engaged or niche followers. They no longer just want expensive celebrities to advertise their wares, they’re deliberately looking for ordinary people and ‘influencers’.
How much money can you make from social media?
When it comes to making money from social media and blogging, the sky is the limit. For many people, this is literally their full-time job, giving them the freedom and independence to work for themselves with a comfortable salary.
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However, building up a social media profile and audience to that level takes a serious amount of dedication and effort, something that you probably won’t have time for when studying a full-time degree.
How to find your niche
There are literally hundreds of people out there on the social media side-hustle game, so if you want to make it you’re going to have to do something different. That doesn’t mean you have to do something completely bonkers, but it does mean you need to find your specific niche.
Have a think about what it is you’re passionate about or particularly knowledgeable in. You’re going to have to dedicate a lot of time to the subject, so make sure it’s something you’re going to enjoy writing about. Once you’ve got the general area, try and narrow it down to a specific angle that hasn’t been done before.
How do you get more followers on social media?
Ok, so you might not need hundreds of thousands of followers to get started, but you are going to need a fair few if you want to make some decent cash out of this.
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10 ways to boost your social media following
- Be consistent – Whatever you do, make sure you’re doing it on a daily basis. If you only post sporadically, your followers will quickly lose interest.
- Link your social media accounts – There are some great apps out there, like IFTTT which will allow you to link up your social media accounts automatically. So, if you post a photo on Instagram, it’ll automatically post to your Twitter (as an actual photo, not a link!) This will save you time and keep your posting consistent across platforms.
- Run a competition – This can be difficult to do because you need a prize, but if you can get your hands on something either by a little investment or by using your contacts, they’re a great way of getting new followers. Just ask people to like/tag/share a post and watch your reach spread.
- Interact with others – People often forget about the ‘social’ part of social media. Reach out to other people in your niche, like their posts, comment and share, and they’ll likely return the favour. If you manage to build up a strong enough relationship, you can organise collaborations such as guest blogging on their site or social media takeovers.
- Use hashtags – They might seem a bit uncool now, but hashtags are a great way of connecting with people who are interested in a similar niche. Use tools like hashtagify.me to find out which hashtags are most popular and when, or even create your own and encourage your followers to use it when sharing certain posts.
- Try geotagging – Especially on Instagram, people often search via location, and this creates another route for people to find your account.
- Use analytics – It’s important to pause every now and then and take stock of what has done well on your social media accounts and what hasn’t.
- Use video – The thought of recording yourself might seem slightly terrifying, but people like to see the ‘human’ behind the page, and your followers will engage with you more if you can talk to them directly. You can use YouTube or Facebook for this, or Instagram stories are a quick and effective way of doing it.
- Paid advertising – Although it is possible to build up your audience organically, you can try doing some paid advertising to give yourself a quick boost. Try paying for a boost on a Facebook post which is doing particularly well, or investigate Google Adwords for some smaller, niche terms.
- Quality content – At the end of the day, followers will be attracted to your account if you’re offering them something they’re genuinely interested in. Avoid being too promotional and tell some good stories, and they’re bound to keep coming.
